Who am I? Well as a creative individual having been in the design and advertising industry for over 20 years, I would like to say I have that somewhat figured out. However, that wouldn't ring entirely true. I do feel like my one constant is that I'm always changing, in flux, malleable, dynamic. The industry simply demands it and in turn, I'm a better designer, creative director, manager and strategic thinker overall.
My background ranges from creating traditional print communications, sophisticated identity systems, developing new advertising campaigns, all the way to delivering impactful interactive tools that create positive user experiences and memorable messages. Launching into the interactive market before 2000 has provided me with a birds-eye view of the industry and has allowed me to innovate with the best of them. My traditional print background enables me to be a creative visual problem solver with a meticulous attention to detail, no matter what the medium.
On the pharmaceutical side, I've launched branded campaigns for companies like GSK, Abbott, TEVA, Grifols and Purdue, while using my extensive interactive experience to create rich media, online tools and social media solutions that bring the campaign art to life.
Management is really where a large part of my heart lies. I have a passion for mentoring those around me, allowing me to be an accomplished and goal-oriented team player with proven experience managing diverse creative staff, contributing to demanding teams and overseeing complex projects from conception to completion. As a result, I am a creative leader who thrives in a multitude of environments and continues to be passionate about every challenge that is presented.